About Dynamic Catalog
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Axon offers two types of Dynamic Catalogs: Dynamic Product Catalogs and Dynamic Offering Catalogs. They help advertisers promote their products or services more effectively. When you implement them correctly, these ads in these catalogs enhance campaign performance and can cause up to a 20% lift in conversions. Which catalog type is right for you to choose depends on the types of products you sell or promote. Use the guide below to determine which Dynamic Catalog best fits your business needs.
| Category | Dynamic Product Catalog | Dynamic Offering Catalog |
|---|---|---|
| Best for | You have a large product catalog and want ads that deliver dynamic, personalized product recommendations. | You have fewer than five or six distinct products (e.g. a core subscription offering) and want to highlight value propositions, service tiers, or subscription benefits without needing product-level personalization. |
| Key features | Displays personalized recommendations driven by product feed + revenue data Sends users directly to specific product detail pages | Displays a variety of offers suitable for all users Sends users to predefined landing pages rather than product pages |
| Requirements | Valid product feed (can be inferred by Pixel automatically or via Shopify, or customized with feed links), item URLs, required attributes (See Dynamic Product Catalog overview.) | No product feed required; ideal if you do not have a catalog (See Dynamic Offering Catalog overview.) |
To establish either type, first configure your Product or Offering Catalog in the Catalog Manager. For more information read the Product Catalog and Offering Catalog documentation.
