Focus on global revenue, not eCPM

Many publishers focus on CPM when they assess ad network performance. However CPM does not give the full picture of any performance inefficiencies. This is because certain impressions are less valuable for advertisers. Such impressions generate lower CPMs. Impression value is affected by country, the point in the user session, and other factors.

To optimise revenue, consider these options:

• Make your app attractive to a global audience.
• Use a mediation platform such as MAX Mediation.
• Add a variety of mediated ad networks who compete to show ads to your users.