DSP reporting

DSPs see their performance on AppLovin RTB in terms of the same performance metrics that AppLovin uses. You access these metrics via the AppLovin DSP Report APIs.

All AppLovin numbers are final for billing. Contact AppLovin if you see discrepancies between numbers from your DSP and the AppLovin API.

Base URL

Send report requests via an HTTP GET to the following base URL:

Example final URL

Required parameters

Parameter	Purpose	Usage
api_key	Management Key. You find this in Account > General > Keys.	api_key=«management-key»
start	Dates	start=«YYYY»-«MM»-«DD»
end	Dates	end=«YYYY»-«MM»-«DD»
columns	Columns. See Basic reporting columns below.	columns=«api-columns»
format	Miscellany	format=[csv|json]
report_type	Miscellany	report_type=[dsp_report|dsp_latency]1

¹ The dsp_latency type is deprecated. Contact your AppLovin representative if you have any questions.

Optional parameters

Parameter	Purpose	Usage
filter_«x»	Filtering Columns. Replace «x» with the column name. Separate multiple filter values with commas.	filter_country=us,gb
sort_«x»	Sorting Columns. Replace «x» with the column name.	sort_requests=[ASC|DESC]

Basic reporting columns

Reporting column	Description
ad_type	Ad type: BANNER, INTER, NATIVE
bundle
campaign_domain	bid.adomain value in bid responses
country	Country
day	Date («MM»/«DD»/«YY»)
device_type	Device (Phone, Tablet, Other)
hour	00:00–23:00
impressions	Impressions
platform	Platform (iOS/Android/Fire OS)
size	Ad Size (BANNER, MREC, NATIVE, INTER, or )

Response codes

Code	Response text	Description
100	HTTP_UNEXPECTED_RESPONSE	Received an unexpected HTTP response code
200	HTTP_OKAY	Successful bid response. Includes bids that were filtered for the below reasons. Use the loss notification URL with the loss reason macro (AUCTION_LOSS) to get more granular details: invalid native markup invalid VAST bid with a blocked category bid with a blocked ad domain bid with a blocked package
204	HTTP_NO_CONTENT	No bid response
300	HTTP_UNEXPECTED_REDIRECT	Temporary Redirect status response code indicates that the resource requested has been temporarily moved to the URL given by the Location headers.
400	HTTP_BAD_REQUEST	Request malformed
403	HTTP_FORBIDDEN	Forbidden response status code indicates that the server understands the request but refuses to authorize it.
404	HTTP_NOT_FOUND	Endpoint not found or invalid
408	HTTP_REQUEST_TIMEOUT	Timeout above required response time (150 ms)
500	HTTP_INTERNAL_SERVER_ERROR	An error occurred on AppLovin’s service
502	HTTP_BAD_GATEWAY	Bad Gateway server error response code indicates that the server, while acting as a gateway or proxy, received an invalid response from the upstream server.