Common questions from publishers
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The following are frequently asked questions from publishers who use MAX mediation.
This FAQ includes answers to common questions with links to more information.
If you have difficulty configuring Google Bidding on MAX, try the troubleshooting strategies in this support article.
eCPM may be low for multiple reasons. This article explains best practices that ensure you get the highest eCPM possible for your app and region.
Typically when this occurs, the eCPM and revenue reported by the network is correct.
If there is a large discrepancy between the two figures, these troubleshooting steps should help you resolve the issue.
This article on two-factor authentication (2FA) explains how to deal with login issues. These may include including phone number changes, “Code could not be sent” messages, and account and phone number transfers.
Read “Stopping unwanted or inappropriate ads”. It shows you how to block and report ads that are too mature or are inappropriate for your audience. It also shows you how to filter out other types of ads that you do not want to run in your inventory.
The article “Why don’t I see ads?” covers issues relating to low demand, frequency capping, rewarded video, and OS updates. It also explains issues specific to Android devices.
AppLovin prides itself on its ability to serve ads intelligently through an automated and programmatic solution.
This is a more efficient buying process for you. You do not need to perform manual optimizations. AppLovin’s internal algorithms identify the highest paying offers for each application, and serve these offers. This helps you enjoy industry-leading eCPMs/revenues.
