Enable networks
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With MAX, in-app bidding networks have direct relationships with you. Networks pay you based on their payment windows and their final numbers. If you have payment-related questions, work directly with your network partner to resolve them.
If you are new to monetization and you need help to configure your networks, read the mediated network guides.
To enable a network, the following must be true:
To activate networks for one of your ad units in MAX:
Navigate to the Ad Units page.
Select the ad unit.
Scroll down to the Default Waterfall, which includes all supported networks.
Take the following steps, depending on the network variety:
Bidder networks: To activate a bidder network, first click the arrow drop-down to the right of the network name. This expands the section for that network. Add your network IDs and click the Status toggle to activate the network. (AppLovin demand is on by default.)
Other networks: To activate one of the other networks, first click the arrow drop-down to the right of the network name. This expands the section for that network. Add your network IDs, CPM Price (this should mirror the price floor that you set with the network and associated with the network ID), and Country Targeting if applicable. If you have multiple network IDs, click Add a New Ad Unit ID to repeat the process.
Custom networks: If you have not done so already, create your custom network on the Networks tab. Your network then appears in the relevant format’s waterfall. You can activate the network by clicking the drop-down arrow to the right of the network name and moving the Status toggle to the on position.
In order for a network to be a part of an ad unit’s waterfall, you must configure that network in the ad unit.
In the ad unit edit page, you see a list of all available networks for the format and platform associated with that ad unit.
Click a network name to open the dropdown for that network.
That dropdown contains a toggle that you switch to enable the network, and fields in which you type network IDs that are necessary for you to integrate the network:
For non-bidding networks you also see fields for geo and CPM settings:
For networks in the same ad unit, both in the same waterfall and intra-waterfall, AppLovin verifies that app-level network IDs are consistent throughout. This prevents initialization problems. If there is an app ID mismatch for a network, you cannot save the ad unit and you see an error with the network, for example:
This does not apply to Pangle in China. AppLovin allows you to enter different app IDs for the bidding and the traditional instance.
