Network Comparison reporting

The Network Comparison report helps you identify and address reporting discrepancies between MAX and network partners. It centralizes MAX- and network-reported data into one dashboard so you can compare stats without having to download many reports. The dashboard metrics include impressions, CPM, and revenue. The report calculates the differences between the two platforms.

Use this report to verify that network CPMs align with CPMs reported in MAX. Because network data powers auto-CPM updating and bidding, make sure MAX retrieves accurate information for networks competing in the unified auction. This way you do not lose revenue.

Before you use the report, connect your networks on the Networks page. Then navigate to MAX > Mediation > Debug Reports > Network Comparison. The CPM Delta metric is a great starting point for identifying discrepancy issues. Include network placement, application, ad type, and country (if applicable) in the report filters for a granular breakdown to identify discrepancy issues.

If you don’t see your network appear in the report, try reconnecting to the network on the Networks page.

You may see higher discrepancies between network and MAX numbers at launch and when user adoption rates are low, but this should stabilize as adoption increases.

If there are discrepancies greater than 5% for one or more network placement IDs after full adoption, contact your account team or submit a support ticket for help troubleshooting.