AppsFlyer tracking

You must completely configure your MMP to ensure accurate data tracking and optimal campaign performance. Complete all the steps listed below before you launch any campaign. Unless otherwise indicated, do each step in the AppsFlyer dashboard.

Configuring attribution

1. Configure Axon by AppLovin as a partner. To configure Axon by AppLovin as a partner, do the following:

   1. Open appsflyer.com in your browser.

   2. Choose which app you want to enable for data sharing with Axon by AppLovin on the AppsFlyer homepage.

   3. Select Collaborate > Active Integrations.

   4. To activate the Axon by AppLovin partnership, search “Axon by AppLovin” using the search bar, then select it from the search results.

      

   5. Select the Integration tab.

   6. Toggle Activate partner to ON.

   7. Click Save Integration.

      

2. Configure privacy settings. You can skip this step for Android apps. To configure privacy settings for iOS apps, do the following:

   1. Select the Integration tab.
   2. In the Advanced Privacy subsection, toggle Advanced Privacy (for iOS 14.5+ and later) to OFF.
   3. In the Transaction ID subsection, toggle Share SKAN transaction ID to ON.

   

3. Enable organic data indication.

   1. Select the Integration tab.
   2. In the General settings subsection, toggle Share organic/non-organic indication to ON for full attribution coverage.

   

4. Configure SDK key.

   1. Select the Integration tab.
   2. In the General settings subsection, enter your Axon by AppLovin SDK key in the sdk_key field. You can find this key in the Axon by AppLovin dashboard under Account > Keys .

   

5. Enable install attribution.

   1. Select the Integration tab.
   2. In the Install attribution subsection, toggle Install view-through attribution to ON to measure view-through ad engagements.

   

6. Configure install postbacks.

   1. Select the Integration tab.
   2. Select how to send install postback data to Axon by AppLovin. For each event, set the for users from field to All media sources, including organic.

   

7. Configure in-app event postback settings. To configure in-app event postbacks such as checkout or other post-install events, do the following:

   1. Select the Integration tab.
   2. In the In-app event settings subsection, enter your Axon by AppLovin SDK key in the axon_sdk_key field. You can find this key in the Axon by AppLovin dashboard under Account > Keys .
   3. Toggle In-app event postbacks to ON.
   4. Set In-app event postbacks window to Lifetime.

   

8. Map in-app event postbacks. In the In-app event postbacks subsection, map all postback events by selecting and completing the required details for each field: AppsFlyer event, mapped to partner event, for users from, and including. In the mapped to partner event field, you can map events as landing, checkout, or postinstall. Set your AppsFlyer events according to the following table:

   AppsFlyer events	mapped to partner event	for users from	including
   Any app open events	landing	All media sources, including organic	No values & no revenue
   Any revenue events	checkout	All media sources, including organic	Values & revenue
   All other events	postinstall	All media sources, including organic	No values & no revenue

   

1. Configure attribution link type

   1. Select the Attribution link tab.
   2. In the Choose your attribution link type: subsection, choose Use a single-platform link.

   

2. Configure tracking URLs. In the Attribution link parameters subsection, select Parameter names and their corresponding Values to auto-populate your click and view-through tracking URLs.

   

3. Set attribution windows.

   1. In the Click-through attribution subsection, set a 7-day Click-through lookback window (minimum).
   2. In the View-through attribution subsection, set a 24-hour View-through lookback window (minimum).
   3. Click Save Attribution link

   

Importing cost data into AppsFlyer

AppsFlyer can pull AppLovin cost data directly from AppLovin’s reporting API. To configure this:

1. Make sure all AppsFlyer tracking URLs contain “&af_c_id={CAMPAIGN_ID}”.
2. Select the Cost tab where you can configure settings to import cost data into AppsFlyer.
3. Toggle Get cost data on.
4. Enter your Axon by AppLovin Reporting API Key in the API Credentials section. You can find your AppLovin Reporting API Key in the Axon by AppLovin dashboard under Account > Keys .
5. Enter the Android Package Name or iOS Bundle ID. Note that the package name must be in the com.example.PackageExample format for both iOS and Android.
6. Select Save Cost.

Only send revenue that you generate from direct user payments for digital or physical goods or services.

Send:

• Purchases of IAPs such as in-game items, currency, boosters, etc.
• Subscriptions (but only when the user is actually billed, not during a free trial)
• Food delivery orders, ride-sharing or taxi rides (send the full price the user is paying)

Do not send:

• Predicted revenue or predicted LTV
• Revenue from government subsidies or grants
• Revenue from referring the user to another company’s products or apps, or from the user’s purchases on another app/website (if, for example, you run a rewards app that refers users to other apps)
• Revenue from showing advertisements in the app

Always send the full value the user is being charged (including all taxes and fees). If the transaction is not in USD, you may send the local currency amount and specify the currency of the transaction, or have your MMP handle the currency conversion to USD using the exchange rate of the day. Contact your MMP representatives if you have questions about currency reporting and exchange in checkout postbacks.