Growth | Promoting your websites | Dynamic Catalog | Dynamic Offering Catalog overview

Dynamic offering catalogs enhance campaign performance by presenting a range of relevant offers to your audience without requiring a product feed. This solution is ideal if you have little or no SKU count but you want to use Axon’s Dynamic Catalogs to highlight value propositions, service tiers, or subscription benefits without product-level personalization. Each offer directs users to a designated landing page, creating a seamless journey from discovery to conversion.

Getting started

To begin, configure your Offering Catalog in the Catalog Manager by following these steps:

Select Create New Catalog in the Catalog Manager.
Choose Offering Catalog.
Click Add Items.
Add one row per offer, following the guidelines in the Required fields table below.
- For best visual presentation, Axon recommends that you add an even number of offers and at least six items.

Required fields

Field	Required?	Description and specifications
ID	yes	Unique identifier for each offer.
Image URL	yes	The primary image for the offer. Valid extensions: `.jpg`, `.jpeg`, `.png`. Maximum length: 2048 characters. This image appears in the ad.
Name	no	Name for the offer.
Landing page URL	no	The URL for the offer’s landing page. The page must have the Axon Pixel implemented and fire a `page_view` event on load. If you leave this blank, the system defaults to the creative set’s landing URL.